A way to incorporate the viewer into becoming a buyer is by humour and thought processing. The longer a viewer looks at the image and the object the more likely they are to desire it and become a buyer. A viewer is likely to look at these images for a long time because they need more than a glance to understand what is happening in the image making them a buyer. Getting a feeling reaction from a viewer will make them a buyer because the food has given them a feeling, which they don't want to let go of. If a company can come up with a clever concept to sell their product and shoot it in an effective way is it guaranteed to escalate sales because viewers will see the company as 'clever,' and therefore trust its products. A company cannot grow without trust from buyers, who will tell their friends, who will tell their friends and so on.
The inspiration I took for this shoot is the subtle humour using everyday objects. I like the bright vibrant colours and the different coloured backgrounds that empathise the advertising humour. This work has been created for commercial purposes
I played around with angles and composition within this shoot.
I am happy with how these images turned out. I think the composition helps to keep the humour as there is either none or loads of negative space, which I like.
In advertising photography everything is meant to be 'perfect.' However, as technology develops and the world around us changes we are starting to appricite the extra and 'offcuts.' This is why I tried this out with this image but I don't think it matches the style's of the rest, however on its own it works as an advertising image.
Analysis of advertisement.
When I looked into what I could use these images to advertise I released they were unhelpful for both the toothpaste company as well as the sweet company. You would be putting across that the toothpaste is bad for you, which is the opposite and the brand would not be happy and you would be saying that sweets have some goodness in them, which is untrue and illegal to state. I think the only way these images can be used is for a campaigning, maybe saying that eating sugar then brushing your teeth is like brushing with sugar, however you would have to do this without the branded toothpaste or you would annoy the company.